Objective
Create a vibrant and eye-catching packaging design for a new barbecue sauce product, incorporating illustrations that showcase the ingredients. The accompanying banner design will be crafted to convey a sense of outdoor grilling and the enjoyment of delicious, tangy barbecue sauces.
Process
For this design, I drew inspiration from the brand name Salsa Blast and gave personification to the illustrations of the flavours, particularly the pineapple, which was depicted as dancing to convey a lively and playful feeling. The color scheme was chosen to complement the illustrations of the flavors, as well as to tie in with the BBQ sauce theme. On the banner, the main element is the pineapple character, which was designed to grab attention and draw people in, accompanied by an image of food that adds visual appeal.
Medium/Tools Used
Illustrator/ Photoshop
