Objective
Create a homepage design for a new ramen restaurant in London, Ontario, focusing on a responsive design to enhance user experience across different devices. Additionally, the project includes creating social media ads to build brand awareness and drive customer.
Process
For Oishi Ramen, the design process began with creating wireframes to establish the layout of the elements, showcasing the brand's best features and dishes. Next, I selected a colour palette and typography that effectively conveyed the brand's identity. The website design was made responsive, ensuring a seamless user experience across various devices. Meanwhile, for the social media ads, I developed a unique concept called 'Ramen Roulette' to capture the audience's attention. Each ad was tailored to the specific social media platform and target audience, combining eye-catching images and typography to effectively communicate the brand's message.
Tools used
XD/Figma/ Illustrator
Social Media Campaign
Instagram Post 1
Instagram Post 2
Instagram Story 1
Instagram Story 2
