Description
Designed packaging and a banner for Hygge, a coffee shop inspired by the Danish concept of comfort and togetherness. The logo’s steam forms a heart, symbolizing warmth and love, which guided the design’s calming colour palette and cozy aesthetic. I created a repeating pattern featuring the iconic hygge heart for the coffee cups and bags, and added the slogan “A place you’ll never want to leave” to capture the inviting atmosphere. The design aims to embody the essence of the brand and strengthen its market presence with a warm, memorable identity.
Tools used
Illustrator/Photoshop
