Objective
Design a visually appealing packaging for coffee products and design a banner for a coffee shop to attract customers and showcase the brand. The focus will be on conveying the essence of the coffee shop's identity and enhance its presence in the market.
Process
Hygge, a Danish concept, is a cozy feeling or mood evoked by comfort, warmth, and togetherness. The logo of the coffee shop effectively captures this essence, with the steam forming a heart symbolizing the warmth and love that comes with sharing a cup of coffee. The colors used in the logo also evoke a sense of calm and comfort, which I aimed to incorporate into my design. Inspired by the logo, I created a pattern for the coffee cup and coffee bag, featuring the iconic hygge heart. Additionally, the coffee cup features a slogan that pays homage to the hygge feeling, reading 'A place you'll never want to leave', which reflects the cozy and inviting atmosphere of the coffee shop.
Tools used
Illustrator/Photoshop
