Objective
Create a cohesive, visually appealing digital presence that communicates the hospice's mission and services. The initiative creates a dedicated campaign page for their annual ‘Hike or Bike for Hospice’ fundraising event. The campaign page will aim to provide a cohesive and user-friendly experience, and be crafted to drive participation and donations through compelling storytelling, testimonials, and detailed information about the event and donation process.
Process
For designing a web campaign page for the Hike or Bike for Hospice for the Stedman Community Hospice, I started by researching the event and its audience to capture the right tone and message. I focus on creating a cohesive colour scheme and intuitive navigation to enhance user experience. Incorporating high-quality images and strong calls to action, I ensure the page not only looks professional but also motivates visitors to register and donate.
Tools used
Figma
Logo created by: Valentina Villegas Tinoco