Objective
The project involves redesigning the logo and brand of a restaurant to give it a fresh and modern look, as well as designing a cohesive visual identity for a food truck that reflects the essence of the restaurant. This will include creating a new logo, color palette, typography, and overall branding elements to ensure a consistent and memorable brand experience across both the restaurant and the food truck.
Process
Blackfriars is a renowned restaurant that stands out for its farm-to- table philosophy, which emphasizes the importance of reconnecting with the people and places that grow our food. Inspired by this philosophy, I designed an iconic element in the logo that features the "l" shape, transforming from a leaf to a soup spoon. This design element reflects the restaurant's commitment to showcasing the journey of food from farm to table. As a casual fine-dining establishment, the chosen colours and fonts aim to convey a sense of elegance while also being approachable and friendly. For the food truck, I incorporated a pattern featuring vegetables and fruits to further emphasize the farm-to-table concept, highlighting Blackfriars' dedication to sourcing high-quality, locally grown ingredients.
Tools used
Illustrator/Photoshop
Food Truck
Street Side
Serving Window Side
