Description
Redesigned the logo and brand identity for Blackfriars, a renowned farm-to-table restaurant, and extended the visual identity to its new food truck. The refreshed branding features an iconic “L” that transforms from a leaf into a soup spoon, symbolizing the journey of food from farm to table. Elegant yet approachable colours and typography reflect the restaurant’s casual fine-dining atmosphere, while the food truck design incorporates a vibrant pattern of fruits and vegetables to emphasize its commitment to fresh, locally sourced ingredients. The cohesive identity ensures a memorable and consistent brand presence across both the restaurant and its mobile offering.
Tools used
Illustrator/Photoshop
Hypothetical design project developed as a creative exercise.
Food Truck
Street Side
Serving Window Side
