Description
Developed a distinctive and cohesive visual identity for Bicromia, a women’s clothing brand, encompassing logo design, colour palette, typography, and overall brand aesthetics. Inspired by the brand’s concept of using only two colours per garment, I carried this idea into the identity with two complementary pink shades and the dual “B” logo mark. The palette conveys warmth, compassion, passion, and happiness, while symbolically representing the brand’s commitment to sustainability within the logo design. The identity was applied consistently across stationery, apparel mockups, and retail materials, including tags and shopping bags, ensuring a unified and memorable presence in the fashion market.
Tools used
InDesign/Illustrator/Photoshop
