Objective
Creating a unique and cohesive visual identity for a clothing brand, including logo design, colour palette selection, typography choices, and overall brand aesthetics. The design elements will convey the brand's values, personality, and unique selling points, helping to establish a strong and memorable brand image in the competitive fashion industry.
Process
Taking into account Bicromia only uses two colours for each garment, I decided to implement this across the branding with the two pink shades and two B’s. The colour scheme reflects the brand's essence, tailored exclusively for women, evoking warmth, compassion, passion, and happiness. Furthermore, as a sustainable company, emphasizing this aspect became paramount. Hence, I represented it within the logo through a symbolic. After that, implementing the whole identity across the brand through stationery, clothing examples and items for the store, such as tags and bags.
Tools used
InDesign/Illustrator/Photoshop
