Description
Created a series of visually captivating beer bottle labels and a complementary magazine ad for Bewitching Brewing Co., a craft beer brand inspired by the magic of fairytales, films, and books. Each label evokes the charm of potions and poisons through calligraphic lettering, a clean layout, and a shape reminiscent of ancient potion bottles. A sophisticated palette of gold, black, and ivory enhances the whimsical yet elegant aesthetic, while playful messages tied to each potion theme serve as both the headline and central illustration in the ad campaign, enticing the audience to experience the brand’s unique story.
Tools used
Procreate /Illustrator/Photoshop
