Objective
Create visually captivating and cohesive beer bottle labels for a craft beer company that effectively communicate the brand identity of the product. The magazine ad will serve as a complementary marketing tool, showcasing the unique features and qualities of the beer while enticing the target audience to try it.
Process
Bewitching Brewing Co. is a company inspired by the whimsy of fairytales, movies, and books, where each beer is carefully crafted to evoke the magic of potions and poisons. For the label design, I chose to use a calligraphy style for the name, paired with a simple layout and a shape inspired by ancient potion bottles. The elegant colour scheme, featuring gold, black, and ivory hues, adds a touch of sophistication while also evoking a sense of fairytale wonder. Each label includes a small message that relates to the potion that inspired it, which serves as the main headline and illustration in the ad campaign.
Tools used
Procreate /Illustrator/Photoshop
