Objective
Design an eye-catching event pass for the 2023 COCKTAIL WEEK event that serves as both a ticket and a collectible keepsake for attendees. The web landing page will be designed to showcase event details, ticket purchasing options, and important information. Both elements were designed keeping a cohesive branding element.
Process
For the 2023 Cocktail Week event pass, I chose to feature one of the most iconic symbols of the cocktail world: the shaker. The event pass itself has a shaker shape, with illustrations on the front and back. The back features key elements and a recipe for a cocktail, making it interactive and engaging for the audience. Considering these factors, gold and black proved to be the most suitable color combination. These colours not only represent the shaker, but also convey a sense of elegance and luxury, making the event pass a fitting representation of the Cocktail Week experience.
Medium/Tools Used
InDesign/Illustrator/Photoshop/Procreate
